![]() Sound familiar? Each touch point is significant, and Pinterest is known as a service that spans the entire lifetime of a consumer’s purchasing ambitions, from initial awareness, to searching, and all the way to converting into a customer. By moving users down it’s funnel, starting off with the discovery experience and ending in converting to a customer, it’s able to advertise along the way and monetize its user base through its relationships with partners. Pinterest’s strategy for moving along their buyer’s journey is very inbound-esque. Literally every second of engagement is important for the company, as increased engagement means an increased likelihood that users will start moving toward the final point of actually buying a product. With so many users, Pinterest needs strong teams of people who can help it grow and adapt to it’s userbase. Pinterest is one of the largest growing social media sites out there right now, with over 100 million active users. Pinterest: Getting Harder, Better, Faster, Stronger Now, they’ve acquired Instapaper, a bookmarking app that lets you save articles or webpages onto it to read later.īut Pinterest acquiring all these extra teams might affect you more than you think, and you might learn something from their strategy. While in July, 2016, Pinterest bought out the startup Mathcamp and took the team behind their two apps Highlight and Shorts. Pinterest gained the teams from shopping app tote and the IOS keyboard app Fleksy in June, 2016. Just in the past 2 months, Pinterest has bought out 4 apps. Pinterest has been very active this year in acquiring teams from apps with similar functions. You might be wondering “So what? Companies buy out others all the time.” "The Pinterest team is working on unique technical challenges, and their collective skill will add tremendous value to Instapaper.Pinterest announced yesterday that they would be acquiring the team behind the app Instapaper. Similarly, he said Pinterest's tech will be useful to Instapaper too. "The missions of Instapaper and Pinterest are aligned in helping people easily save content," said Brian Donohue, Instapaper's CEO, in a statement. ![]() Other bookmarking sites like these exist too of course - Delicious, Pocket and Newsvine spring to mind - but few of them have Pinterest's clout. In fact, the company changed its "Pin It" button to "Save" a few months ago to signify just that. Pinterest could now very well be positioned to be the one-stop shop for bookmarking anything and everything on the web. It's a way for Pinterest to leverage a feature that not many people know about, plus it's now able to use Instapaper's tech to help the discoverability of its other pins too. In a lot of ways, the acquisition makes sense. Instapaper will work with us to continue building indexing and recommendations technologies, and we look forward to building great products together." The Instapaper team are experts in saving, curating and analyzing articles, and they're a welcome addition to Pinterest. Steve Davis, lead product manager in Pinterest, said in a statement: "As the world's catalog of ideas, we're focused on making it easy to save and discover content on any device. ![]() A spokesperson said that the company will also integrate some of Instapaper's search technology into Pinterest too. The acquisition isn't just about saving articles either. The Instapaper team will continue to keep it alive as a standalone entity. According to Pinterest, the company acquired both the team and the technology behind Instapaper to "accelerate discovering and saving articles on Pinterest." Don't worry, Instapaper fans the app isn't going away. Pinterest announced today that it is buying Instapaper, which is one of the most popular read-it-later apps out there. Well, the company just made an acquisition that'll make saving longreads on Pinterest that much better. You can also use the service to save articles for later reading, a feature that's been around since its inception. ![]() Pinterest is more than just about collecting Thanksgiving recipes or selecting your dream wardrobe.
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