Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. He displays a raw style addressing blunt realities with authenticity. Sheff G had breakout moments over the past two years. The track delivered gritty verses while juxtaposing a playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.” Winners Circle kicked off the partnership with a Sleepy Hallow single, “ Tip Toe ,” featuring Sheff G. On the heels of the partnership with RCA Record and Winners Circle Entertainment co-led by Sheff G and Sleepy Hallow, the collective are on a mission to create a culture-defining legacy and sound. Y’all about to have a lot more new music from me before this year is over,” says Sheff G. “ Lights on! It’s up! The song is about how we turning up with this music shit. As he plays between a smooth flow and subtle guttural beat, Sheff continues to lead beyond the Brooklyn drill movement. – Sheff G, leader of Brooklyn’s beloved label and crew, Winners Circle Entertainment releases a new Great John produced single, “Lights On.” The video, directed by Sheff G with cinematography by Ryan Lynch flaunts of Sheff’s lifestyle from private jets to stacks of cash and even a cameo made by a goat, reaffirming Sheff’s GOAT-like status. ![]() “…undeniable lyrical dexterity and the fact that his vision is focused well-beyond just his current Brooklyn borough.” – Hypebeast “… considered one of Brooklyn drill’s OGs, helping mold the sound…” – Vulture ![]() “ When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints.” – Pitchfork SHEFF G, THE ONE AND ONLY, RETURNS WITH NEW FIRE SINGLE AND VIDEO, “ LIGHTS ON” SHEFF G, THE ONE AND ONLY, RETURNS WITH NEW FIRE SINGLE AND VIDEO, “LIGHTS ON”
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